Yes, it’s true! I’m putting together a Sriracha Festival in downtown Los Angeles with my good friend Joshua Lurie from FoodGPS.com!
The 1st Annual L.A. Sriracha Festival is taking place on Sunday, October 27, from 3 pm to 6 pm at LOT 613 in the downtown L.A. Arts District. This chef-driven, all-inclusive, 21+ event spotlights the world’s most iconic hot sauce in a casual industrial setting. Multiple stations allow guests to enjoy a variety of Sriracha themed dishes, including desserts, at their own pace. Local craft beer, cocktails, and sodas help tame the heat while a live DJ set helps create a fun and unforgettable food and drink experience.
Some of L.A.’s best chefs and restaurants participating in this year’s event include:
- Wesley Avila— Guerrilla Tacos — “Best Tacos in LA Under $10”, Time Out LA (2013)
- Nadav Bashan — Bashan — “Most Underrated Restaurant in LA”, Eater
- Neal Fraser — BLD, Fritzi Dog, ICDC, Redbird at Vibiana, The Strand House —Top Chef: Masters (Season 5)
- Gabe Gordon — Beachwood BBQ & Brewing — “Best Brewpub in Southern California”, RateBeer.com (2013)
- Eric Greenspan — The Foundry on Melrose, Greenspan’s Grilled Cheese, The Roof on Wilshire — Iron Chef: America, The Next Iron Chef
- Tai Kim — Scoops — ”10 Best Ice Cream & Gelato Shops” (#8), LA Weekly (2011)
- Esdras Ochoa & Javier Fregoso — Mexicali Taco & Co. — “The Best Tacos in Los Angeles”, laist (2013)
- Christian Page — Short Order — “5 Reasons to Get Out and Explore LA”, Bon Appetit (2012)
- Tui Sungkamee & Jazz Singsanong — Jitlada — Jonathan Gold’s 101 Best Restaurants (#9), LA Weekly’s 99 Essential Restaurants (2013)
- Chloe Tran & John Vu Cao — East Borough — “One Perfect Day in Costa Mesa,” Sunset Magazine, opening restaurant in Culver City
- Ernesto Uchimura —Plan Check Kitchen + Bar — “Chef of the Year”, Los Angeles Magazine (2012) — also featuring a cocktail from Matthew Biancaniello
To drink, Eagle Rock Brewery, Beachwood BBQ & Brewing, and Firestone Walker Brewing Co. will be pouring craft beers throughout the event. Inventive bartenders Josh Goldman (Soigné Group) and Matthew Biancaniello are serving creative cocktails in the main festival area and at the Plan Check Bar booth, respectively. Los Angeles Ale Works has created artisan ginger ale (with or without Sriracha!), Pure Water of Los Angeles is providing beyond-green purified water from their water systems.
Huy Fong Foods, Inc. has generously come on board as a presenting sponsor. David Tran, founder of Huy Fong Foods and mastermind behind their Sriracha, will be making a rare, special appearance at the event. Uber is offering festival guests a free ride valued at up to $20 for first time users, and Ten Speed Press is giving a copy of The Veggie-Lover’s Sriracha Cookbook to all VIP guests.
A portion of proceeds from the L.A. Sriracha Festival will directly benefit Food Forward; a North Hollywood-based charity whose mission is to rescue and donate fresh local produce that would otherwise go to waste. Over 1.6 million pounds of food has been gleaned since 2009, which goes to local food pantries, helping feed over 40,000 hungry Southern Californians each month.
General Admission tickets are $49 per person in advance, and $59 per person at the door, if still available. Tickets are all-inclusive, and enable attendees to sample freely from all food and drink vendors as they please. Tickets are only available for people 21+.
VIP Tickets for the event are $80 in advance, and $90 per person at the door, if available. They include reserved seating, one-hour early admission from 2 pm to 3 pm, and a signed copy of The Veggie-Lover’s Sriracha Cookbook. Tickets are only available for people 21+ and are for sale exclusively at LAsrirachafestival.nightout.com.
Valet parking is available at nearby 619 Imperial Street for $10 per car, and free street parking is also an option.
LOT 613, 613 Imperial Street, Los Angeles, CA, 90021,www.lot613.com
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About The Sriracha Cookbook: Randy Clemens released The Sriracha Cookbook in January 2011, incorporating his favorite hot sauce in 50 unique recipes. The Veggie-Lover’s Sriracha Cookbook recently launched in July 2013 with an additional 50 recipes, all plant-based in nature.
About Food GPS: Josh Lurie founded Food GPS in 2005. Since then, his Los Angeles-based website has remained dedicated to pinpointing the highest quality, best-tasting food and drink, regardless of price or cuisine, and sharing stories of people behind the flavor. Food GPS, Inc. also produces unique culinary events.
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This post is gonna have to be filed in the “better late than never” department, since it’s announcing the article I wrote on barleywines for the Winter 2012 issue of Edible Westside magazine. (Y’know, the one that came out way back in December?)
Well, needless to say, it’s been a busy few months for me. It’s been so long since I’ve updated my personal blog here that I’ve failed to mention that I recently become the Associate Digest Editor for Los Angeles magazine and that my next book—The Veggie-Lover’s Sriracha Cookbook is finally at the printer and is due out in July!! So, yes, it’s been busy.
But I digress. Writing my quarterly beer piece for Edible Westside has been a sincere pleasure, and I’ve loved watching this publication grow. Four issues strong, and no signs of slowing down. This time, I wanted to cover one of the heartier craft beer styles I know and love: barleywines. Not only are they delicious, they’ve got a wealth of historical significance, not to mention a healthy dose of confusion surrounding their name.
Barleywine: is it a wine made from barley? A beer mixed with wine? A strange hybrid thereof…or something else entirely? (more…)
As Edible Westside releases its third issue, I continue to beam with pride. While it’s certainly not my magazine (that honor belongs to the uber-talented publisher/dear friend Linzy May Mahoney), getting to write articles about beer since it got started has been both exciting and educational. And it seems like each issue gets better and better; the newly released Fall 2012 issue being no exception.
For my part, I got to contribute a piece about one of my favorite guilty pleasures: mead. As friends can attest, I’ve had a love affair with mead ever since I brewed my first batch back in 2006. Now charged with writing an article about it, I went looking for local mead makers, but found myself coming up dry. By a stroke of luck, I was hanging out with my friends Mike and Ryan from the awesome San Diego beer publication, West Coaster SD, and they suggested I check out some guys from Golden Coast Mead that were looking to open their own place via a Kickstarter campaign. Sweet!
Interviewing one of the co-founders, Frank Golbeck, I became fascinated by his passion and worldview, and knew I had what I needed to make this article shine. So, if you’re interested in learning more about mead—its interesting origins, its flavor profiles, and the endless possibilities it holds—check out my article in the digital edition of Edible Westside. (And dig those awesome illustrations by my good friend/local beer darling Cambria Griffith!)
You can read my Golden Coast Mead article online or seek out a free physical copy at one of the many distribution spots across LA’s Westside. And do keep your eyes peeled in early December for the upcoming Winter 2012 issue; I’ve got a tasty article on barleywines up my sleeve! Cheers!
Just this March, a brand new Los Angeles food magazine sprung into existence called Edible Westside. The debut Spring 2012 issue was stellar, and I’m not *just* saying that because it contained an article I’d written on SoCal wheat beers! Everything about it was incredible, and I couldn’t wait to be a part of the Summer 2012 issue. Well, fast forward to June and here she is in all her glory.
I was honored to be asked to write another article, this time focusing on spontaneous fermentation and sour beers. It gave me a chance to do some really in-depth research (not just drinking…) and I was able to interview a few pretty nice people, who also happen to be experts in the field, like Chris White, eponymous president of San Diego’s White Labs and co-author of Yeast: The Practical Guide to Beer Fermentation. I also interviewed several esteemed brewmasters: Vinnie Cilurzo of Russian River Brewing Co. (Santa Rosa, CA), Patrick Rue of The Bruery (Placentia, CA), Tomme Arthur of Port Brewing/The Lost Abbey (San Marcos, CA), and the undisputed king of spontaneous fermentation, Jean Van Roy from Brouwerij Cantillon (Brussels, Belgium)!
Behold… my sour beer article in Edible Westside magazine!
I also cooked up a recipe for Oysters with a Sour Beer Mignonette on the Edible Westside blog, since there was a really great article on Carlsbad Aquafarms oysters in the same issue. Not an oyster fan? Me either. Stir in some extra virgin olive oil and turn the mignonette into an awesome salad dressing!
I’ll be back in the fall issue with an article on mead (on shelves September 1) and in the winter issue with an article on barleywines (on shelves December 1).
A few years ago, I wrote up a couple pretty sweet articles for a now-defunct magazine called Edible Los Angeles. (And I know what you’re thinking… but noooo, it did not go out of business because of my writing.) For reasons unbeknownst to me, and unimportant to this post, it went bye-bye. Ho hum.
Fast forward to June 2011, and I get this email in my inbox from a polite stranger by the name of Linzy May Mahoney, who tells me she’s looking to publish a new Los Angeles edition under the Edible Communities umbrella. (Did you know there are around 70 of these awesome hyper-local magazines all across the country? Even having worked with them before, I had no idea!) So Linzy introduces herself, tries to win some points (successfully) by telling me she loves Sriracha and my cookbook, and asks if I’d be interested in writing about beer for her new publication, Edible Westside. Naturally, I said hell yes.
How could I not? She was so passionate about wanting to highlight the brilliant artisans, great home cooks, dedicated farmers, and talented chefs, bartenders, and retailers that are continually working to shape and redefine our thoughts on eating and drinking. And as the name implies, Edible Westside would be focusing heavily on the west side of Los Angeles, in neighborhoods with pretty exciting culinary culture, like Santa Monica, Venice, Marina del Rey, Culver City, and Malibu, among others. I was definitely in.
For her inaugural issue, which just launched on March 1, I wrote a focus on wheat beers, explaining the use of wheat as a beer ingredient and several styles that typically use it. In addition, I put together a little cheat sheet that gives a brief overview of wheat beers made in and around Los Angeles including Golden Road Hefeweizen, Craftsman Heavenly Hefe, TAPS Hefeweizen, Manifesto Eagle Rock Wit, El Segundo White Dog Wheat IPA, The Bruery Hottenroth Berliner Weiss, and Ladyface La Blanche Wit. The entire article, and actually the entire magazine, can be read for free right here: Edible Westside, Spring 2012 issue.
(And if you’re after a physical paper copy, here’s a map of Edible Westside distribution points that shows where you can find one around town.)
It’s been really incredible to see how much work she’s put into this, and I’ve loved watching the whole thing come together. It came out looking absolutely stunning, and I couldn’t be more proud of Linzy. I mean, seriously… she started a friggin magazine! And I’m super stoked to have had the chance to be a small part of that. Now, I’ve gotta get back to writing; I’ve got a deadline for my sour beer article in the summer issue that will be out in June!
(P.S. It’s worth noting that I also wrote a blog post for EdibleWestside.com back in November that was all about porters & stouts, with interviews from Rob Croxall, Bremaster at the El Segundo Brewing Company, and Victor Macias, a 13-year veteran of Pacific Gravity, the local Culver City homebrew club. Dig it.)