Posts tagged steve wagner
The Craft of Stone Brewing Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance
Aug 25th
It is with great pride that I announce the publication of my next book, The Craft of Stone Brewing Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance, gracing bookstore shelves on September 27, 2011. Not long after completing the manuscript for my first book (The Sriracha Cookbook: 50 “Rooster Sauce” Recipes That Pack a Punch), I started thinking about what on earth I wanted to do next. My answer? I wanted to write about one of my favorite craft breweries: Stone Brewing Co.
I worked tirelessly one evening back in January 2010, drawing up a completely unsolicited pitch email to Stone’s (in)famous CEO, Greg Koch, finally sending it off at 2:55am, telling myself I’d follow up if I hadn’t heard back within two weeks. Naturally, you can imagine my surprise waking up to a personal reply in my inbox at 6:53am!
Greg and I emailed back in forth a few times, coincidentally bumped into each other at a food industry trade show in San Francisco, and finally set up a meeting down at the brewery proper. I’d honed my pitch and expanded it to encompass a wide spectrum of topics–the history of beer and how it’s made, the history of Stone, its beers, and how it has grown, a food pairing primer, recipes from the award-winning Stone Brewing World Bistro & Gardens, as well as never before published homebrew formulas for some of Stone’s most prized beers.

